Customer benefits and value proposition (product-market fit)

Defining Your Unique Value: Crafting a Strong Value Proposition for Your Startup:

In this course, you will learn how to analyse and develop the benefits and value proposition of your idea.

Why should someone buy your product? Why do people choose you even though there are hundreds of alternatives? What makes your product different from all the others on the market? The answer is actually quite simple: through a unique benefit and value proposition. This describes the unique selling point of your idea. So you need to find out exactly what this feature is. This is why you will also learn how to analyse, formulate and develop your benefit and value proposition in this course. You will also learn how to analyse the tasks that your product performs for customers.

Excerpt from the list of topics:

Value proposition canvas: The value proposition is THE centrepiece of your company. It defines the specific problem you solve for your customers. You also clarify the question of why your product is the best, even though there are hundreds of alternatives.

Buyer persona: Describing the prototype customer is an important step in getting a better picture of the target group. In this course, we will therefore show you what information is important to create a buyer persona. We will also explain how you can then use this in a meaningful way.
Jobs to be done theory: Understood as a customer-centric tool, the benefits of a product are categorised into functional, emotional and social aspects. Because in order to determine the success or failure of products, it is essential to consider all of these criteria.

Video 1: Value Proposition Canvas - What are the needs of my customers?

The value proposition canvas helps you to systematically analyse your value proposition. It is part of the business model canvas and one of the customer-centric tools. In this section, we will show you exactly what the value proposition canvas is and how you can develop a value proposition for your customer groups.

You will also find a template that you can use to develop your own value proposition canvas.

Additional Learning Materials: Value Proposition

1. Understanding the Value Proposition

📌 Video: Value Proposition Explained (Strategyzer)

This video from Strategyzer explains the concept of a value proposition and how businesses can use it to align their products with customer needs. It introduces the Value Proposition Canvas as a strategic tool.

2. The Value Proposition Canvas

📘 The Value Proposition Canvas (Strategyzer)

The Value Proposition Canvas is a tool designed to help businesses understand customer needs and develop products that provide real value. This resource from Strategyzer includes a detailed breakdown of the canvas and how to apply it.

Video 2: Buyer Persona - who is my customer?

The buyer persona describes a typical representative (or stereotype) of your own target group. You use the data you have collected to create your fictitious person or group of peoplex that represents your target group. This helps you to give your target group a face and make them tangible.

In this section, we will show you exactly what a buyer persona is, how to create it and which factors you need to pay attention to.

Video 3: Jobs-to-be-done-Theory - which jobs do i solve for my customers?

The jobs-to-be-done theory (JTBD for short) is one of the most important customer-centred tools. The JTBD theory is characterised by the fact that customers buy a product or service so that a job (a task) can be completed.

In order to be able to judge the success or failure of your products, it is imperative to deal with this dimension of the product.

In this section, we will show you exactly what the JTBD theory is, what characterises it and how you can further develop your product or service using the method.

Additional Learning Materials: Customer Benefits and Value Proposition

1. Understanding Buyer Personas

📌 Video: How to Create Buyer Personas

This video by HubSpot explains what buyer personas are and how to create them effectively. It covers the importance of defining target audiences and how to use buyer personas in marketing.

📖 The Ultimate Guide to Buyer Personas

This article by Chimpify offers a deep dive into what buyer personas are, why they matter, and how to develop them for marketing success. It includes a step-by-step guide and practical examples.

🎯 Finding Your Audience: The Importance of Developing a Buyer Persona

Forbes explains why buyer personas are crucial for business success and provides insights on how to identify and refine your ideal customer profiles.

2. Buyer Personas vs. Target Groups

🔍 What’s the Difference Between Target Groups and Buyer Personas?

This HubSpot article clarifies the distinction between a broad target audience and detailed buyer personas. It explains why focusing on personas leads to more effective marketing strategies.

3. How to Define Your Buyer Persona

📘 The Beginner’s Guide to Defining Buyer Personas

This guide from the Digital Marketing Institute provides a structured approach to creating buyer personas, including research techniques and real-world applications.

1. Understanding the Value Proposition

📌 Video: What is a Value Proposition? (HubSpot)

This HubSpot video explains what a value proposition is, how to craft one effectively, and why it is essential for businesses looking to position their product-market fit.

2. Introduction to Jobs to Be Done (JTBD) Theory

📌 Video: What is Jobs to Be Done? (JTBD Framework)

This video provides an introduction to the ‚Jobs to Be Done‘ theory, explaining how understanding customer needs through this framework can improve product development and marketing strategies.

📘 Blog: Jobs to Be Done Explained

This article from Digitale Neuordnung provides a comprehensive overview of the Jobs to Be Done framework, illustrating how businesses can apply it to better understand their customers.

3. Advanced Insights into Jobs to Be Done

📖 Jobs to Be Done: A Framework for Customer Needs

This article dives deeper into the JTBD framework and how it can be used to align products and services with what customers are actually trying to achieve.

📘 Harvard Business Review: Know Your Customers’ Jobs to Be Done

Harvard Business Review explores the JTBD theory in depth, providing insights into how businesses can use it to innovate and create better value propositions.

High-Tech Gründerfonds #Foundersclass

What is the High-Tech Gründerfonds (HTGF)?

High-Tech Gründerfonds (HTGF) is Germany’s leading seed investor for early-stage tech and high-tech startups. It offers initial funding of up to €1 million, with potential follow-on investments of up to €3 million.

More than just capital, HTGF provides access to an extensive network of industry partners, experienced co-investors, and startup-savvy experts. Founders benefit from hands-on support, strategic guidance, and real connections to scale their ideas.

HTGF focuses on digital tech, industrial tech, life sciences, and new materials – making it a strong partner for ambitious, science-driven startups ready to make an impact.

What is the High-Tech Gründerfonds #Foundersclass?

The #Foundersclass of High-Tech Gründerfonds (HTGF) is an initiative aimed at connecting founders and encouraging exchange within the startup community. Through regular events and formats, the #Foundersclass offers a platform for founders to share their experiences, learn from each other, and grow together.

This network helps overcome challenges and paves the way to success. Some of these events were recorded on video – we’re sharing them here with you. These videos are produced and published by HTGF on YouTube. We’re simply linking to them here.