Sales Strategies

In this video, Klaus Wächter talks about why start-ups fail and what sales has to do with it. You can access the chapters of the video at the bottom of the screen.

A sales strategy is at the heart of your sales organisation. Klaus Wächter explains what it involves in this video. You can access the chapters of the video at the bottom of the screen.

What does your company stand for and where do you position yourself in the market? We answer this question in this video. You can access the chapters of the video at the bottom of the screen.

It is important to know who you share the market with and how your unique selling point (USP) sets you apart from the rest of the competition.

You can access the chapters of the video at the bottom of the screen.

Who do I actually sell my products or services to? We clarify this in the section on target groups and target group owners. You can access the chapters of the video at the bottom of the screen.

A useful and valuable tool for precisely describing your target groups. You can call up the chapters of the video at the bottom of the screen.

Which channels do I use to sell my products or services? We explain this in the „Sales channels“ section. You can access the chapters of the video at the bottom of the screen.

The price is the quickest and easiest way to control your sale, but you can also make a lot of mistakes. You can find out what you need to watch out for here. You can access the chapters of the video at the bottom of the screen.

Marketing describes all the measures you can use to bring services and products to customers.

You can access the chapters of the video at the bottom of the screen.

Tracking sales and marketing measures is crucial for your business success. Here you will learn about the most important key figures. You can access the chapters of the video at the bottom of the screen.

Do you have questions or are you looking for an investor? Get in touch with Klaus Wächter:

Klaus Wächter

Iconex KG
Sebastian-Kneipp-Str. 45
56179 Vallendar

Email: waechter@i-conex.de

Further Links:

Bessemer Venture Partners: Distribution and conversion models for consumer startups – published at: https://www.bvp.com/atlas/investor-field-notes-distribution-and-conversion-models-for-consumer-startups#Distribution-tactics

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How VCs make investment decisions. Part 3: Distribution – published at: https://www.linkedin.com/pulse/how-vcs-make-investment-decisions-part-3-distribution-innofund-vc/

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Best practice examples – 10 Top Distribution Startups and Companies in Germany – published at: https://www.f6s.com/companies/distribution/germany/co

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Podcast: Startup101 #3 – Sales – published at: https://www.deutsche-startups.de/2022/03/14/startup101-3-vertrieb/

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„First, build distribution for your vision, then develop your product“ – published at: https://www.deutsche-startups.de/2021/08/27/gruenderalltag-bastian-maiworm/

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„The 10 most common mistakes founders make in B2B sales“ – published at: https://www.deutsche-startups.de/2021/04/23/die-10-haeufigsten-fehler-b2b-vertrieb/ 

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„Never outsource your sales to external service providers“ – published at: https://www.deutsche-startups.de/2020/06/15/nuucon-interview-pivot/

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Downloads:

Startup Sales Canvas & Slides from the Video: https://seafile.rlp.net/d/0bc9a268486c4c02b93d/

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