Platform business models with Prof. Dr. Dennis Steininger
Platform business models such as Amazon, Ebay, AirBNB and Facebook are among the most successful start-ups in history and characterise our current social life. Our course is suitable for anyone who is interested in the topic of platform business models, be it a founder or simply out of curiosity. We start with an introduction to the term and then explain the different types of platforms, including peer-to-peer marketplaces, social networks and sharing economy platforms. We also look at the chicken and egg problem, i.e. how to get sellers or buyers onto your platform. We will provide you with 5 approaches on how to successfully launch a platform business model.
We were supported in this course by Dr Dennis Steininger from the Chair of Entrepreneurship at the Rhineland-Palatinate Technical University of Kaiserslautern-Landau. Thank you very much!